Lead Journey & Content Clarity
Start with a visitor need, not a list of buttons. Inspect whether the service, supporting information and contact route are discoverable.
A final visual check can miss an unclear service page, a confusing menu or a broken next step. Turn a client brief into focused browser tasks and give your team evidence it can investigate.
Adapt this question to your audience. This is a task example, not a result from a customer study.
Start with a visitor need, not a list of buttons. Inspect whether the service, supporting information and contact route are discoverable.
Run the same question against two versions with matched contexts. Review journey differences and evidence rather than treating a single score as a decision.
Connect a finding to its captured state and action history. Use the fix plan to describe what to investigate and how to check the next revision.
Small, inspectable tasks give your team a clearer basis for investigation than a vague request to test everything.
Read Our Evidence MethodChoose one high-value visitor task from the client brief, such as finding a service and locating the enquiry form.
Select desktop or mobile web and record the scope. Obtain authorization before submissions or private-account access.
Review the report with your team. Confirm reproducible issues, dismiss unsupported interpretations and assign a focused fix.
Retest after implementation. Use the report alongside manual review, accessibility checks and the client acceptance process.
A practical companion to your next product review.
Read The Guide